AdoptUSKids is a project of the U.S. Children's Bureau operated through a cooperative agreement with the Adoption Exchange Association . The project launched in 2002 with a two-fold purpose: To raise public awareness about the need for foster and adoptive families; and to support States, Territories, and Tribes in their efforts to find families for children in foster care, particularly the most challenging to place including older youth, those who are part of a sibling groups that need to be placed together, and children and youth of color, and to assist with placements across county and state boundaries.
AdoptUSKids offers a variety of resources, services, and tools to both families and child welfare professionals.
A core service of AdoptUSKids is providing technical assistance and resources to States, Territories, and Tribes through the National Resource Center for Diligent Recruitment at AdoptUSKids (NRCDR) to help child welfare systems develop and implement comprehensive Diligent Recruitment (DR) plans in order to achieve improved outcomes, including permanency and placement stability for children in foster care. AdoptUSKids also supports activities that focus on increasing the capacity of States, Territories, and Tribes to provide child and youth-focused foster and adoptive family engagement, development, and support services.
Through a national multimedia public awareness outreach campaign, AdoptUSKids helps raise public awareness about the need for foster and adoptive families. The campaign, developed through a partnership of the U.S. Children’s Bureau, AdoptUSKids, and the Ad Council, features the theme, “You Don’t Have to Be Perfect to Be a Perfect Parent,” illustrating to prospective parents that children and youth don’t need perfection; they need the commitment and love an adoptive family can provide.
A professional team of Adoption and Foster Care Resource Specialists manages a toll-free nationwide information and call center (in both English and Spanish) for families and child welfare professionals, providing information and referral services to families who are just beginning to explore fostering or adoption and families who already have approved homestudies, and connecting families with an appropriate agency in their local area that can respond to their specific needs.
AdoptUSKids also maintains a national photolisting that provides States with more opportunities to connect waiting children and youth with adoptive families.
Working with the media and other resources, AdoptUSKids raises awareness and promotes positive adoption and foster care stories through a large and diverse group of media spokesfamilies. AdoptUSKids also actively participates in state, regional, and national child welfare and adoption conferences with informational workshops and exhibits.